1PL (1 Puddle Lane) is 10 years old. My baby is growing up. How time flies when you’re having fun!
It all started back in 2009 when my hairdresser and good friend, Linda, was having her first baby. She had a little girl and that got me thinking I could make kids clothes and sell them. I started with a simple design and sold them among friends and friends of friends. Then my daughters friend said “Sell them on fb”. I thought it was a silly idea, but she helped me set up a page and off I went. It started very slowly but as more ladies making kids clothes got on fb it started to take off. I then started the market rounds as well and it was such good fun. I was lucky enough to have a good little model, Gaby, she was only 3 at the time and is now 13. I made a range of clothes for summer and winter season and also a Christmas range.
After about 2 years the market for kids clothes was really becoming saturated and I just wasn’t selling much anymore. I wasn’t selling as well as I was in the past few years so I thought “What can I do now”. I thought I’d make ladies pleated skirts and sell them. So the Blossom skirt (which is now the Miss Fox skirt pattern) was born. I then started making the Miss Audrey Dress (this is the Miss Fox dress with the Miss Fox skirt pattern). Things were really starting to take off so I started my new label of Audrey Lane. I bought out a range of new dresses each season and photographed my dresses on my lovely friend, Deb. She became the face of Audrey Lane. I had quite a few years of success with the dresses until it slowed right down and became quite hard to keep going.
Another friend of mine had been saying for a few years “Why don’t you sell your patterns”. I put it off as I didn’t know how to go about it. I researched and did a course online on how to get the patterns onto the computer and how to write up the instructions on Indesign. So I went back to the 1PL label and bought out my first pattern Molly Skirt. I started with kids clothing patterns then launched into ladies wear with the Miss Audrey Dress pattern.
And the rest is history. I’ve been designing and selling patterns ever since. I love what I do as it satisfies my creative side and I love designing new garments for you.
To date the most sold pattern has been the MRT (Miss Ruby Tuesday) pattern closely followed by the MRT Add-On patterns……no surprise there.
So, to celebrate 1PL’s 10th birthday I’m going to have a 30% off SALE. Now as I’m going to be away in Melbourne this week the sale will start on Saturday 9th November. Not sure how long it will last – maybe 4 days – but I’d like to organise a giveaway for each day. Anyway I’ll have a week to organise the fun.
After the sale I’ll be announcing the future of 1PL patterns. I’m quite excited as it’s been in the making for quite a few years. I won’t say any more.
Enjoy your weekend and I’ll be back either during the week with more details about the sale.